FAQs

General Web Site Questions:

How can Baton benefit my web site?
Baton provides incentive offers from well-known national retailers which reward your customers for doing business with you online.

How do offers increase online transactions?
Baton provides a 'Promotional Graphic' that can be placed at the start of an online form and tells consumers about special rewards they'll receive at completion.

Can I use Baton offers to thank customers, even if I don't promote the offers up front?
Yes. Many customers use the offers to thank their customers, without using a promotional graphic.

Which transactions on my site can use Baton offers?
Baton offers can be presented after consumers have registered, signed up for a newsletter, bought something, requested a quote, or taken a similar action.

What makes Baton offers special?
Baton offers are tailored to customers in your category. Most offers are designed specifically for Baton, or to appeal specifically to your niche audience.

Sign Up Questions:

How do I sign up?
Sign up is simple. Visit http://baton.com/publisher-signup, enter your contact information, web site name, category and choose a password. Once you've signed up, you'll receive an email when approved.

Why do sites need to be approved?
Baton offers are designed specifically to support niche transactions. Baton advertisers require that we monitor our system to ensure that offers are being presented to the desired customer group.

How much does Baton cost?
Baton charges a one-time setup fee of $79 for web sites. This charge covers the cost of maintaining the program, updating offers and promotional graphics, and reporting.

How do I receive and pay my Baton invoice?
You will receive an invoice via email. It can be printed and paid by mail, or through PayPal.

What if I have a promotional code?
If you have a promotional code, please enter it when you sign up. The applicable discount will be reflected on your invoice.

Does Baton share revenue with web site partners?
Baton shares revenue with sites that are able to deliver at least 5,000 offer clicks per month.

Web Site Setup Questions:

How do I sign into the Baton site?
Once approved, go to http://baton.com, enter your email address and password, and click 'get links'.

How do I place a promotional graphic on my site?
Sign into http://baton.com, copy the HTML code for your category's Promotional Graphic and paste it into the first page of your online form/process.

How do I place thank you offers on my site?
Sign into http://baton.com, copy the HTML code for the desired offer layout, and paste it into your site's thank you/exit page.

What offer layouts do you support?
Baton provides several different offer configurations to match the layout of your site.

Do you support HTTPS/secure tags?
Yes. To generate HTTPS tags, log into https://baton.com and get links. The system will automatically generate and serve secure links.

Does Baton track activity for my site?
Yes. Baton tracks impressions for both Promotional Graphics and Offer Graphics for each site.

What software does Baton use?
Baton uses a proprietary ad serving software that was developed to serve offers and track conversion rates.

Does Baton provide reporting?
Baton distributes site-specific reporting via email on a quarterly basis.

Advertiser Questions:

How does Baton work for advertisers?
Baton allows advertisers to make special offers to consumers who have justed completed a specific online transaction, such as changing their address.